BE FAIR BE VEGAN
LIVE YOUR LIFE WITHOUT DEPRIVING OTHERS OF THEIRS. IT'S AS SIMPLE AS USING ANIMAL-FREE ALTERNATIVES FOR EVERYTHING YOU LOVE AND NEED. IT'S AS NECESSARY AS JUSTICE.
WHY VEGAN?
You already know the answer. You may not know all the facts of animal exploitation, but you do know that animals must suffer and die in order to become the products you choose to consume. You may not know all the sobering facts of animal agriculture's impact on the environment, world hunger and human health, but you do know that human actions are destroying the planet, that many of its inhabitants are starving, and that there is a direct link between diet and health. You may not know all the practical details of living vegan, but you do know, and already live by, the fundamental truth that causing harm for pleasure is not a "personal choice" but an abhorrent abuse of power, and that refusing to impose misery and death for a taste, a trinket, a thrill, is not a sacrifice, but the most basic act of human decency. Please take a moment to learn who is spared when we live vegan, and who suffers when we choose not to. Familiarize yourself with the many, and serious, reasons for becoming vegan but remember that you already hold the key and the answer: your conscience. Act on it.
THE ANIMALS WE USE
HUMANE FARMING
ANIMAL EQUALITY
To the industry, they are known as production units. To the consumer, they are known as dairy, eggs, meat, wool, leather, test subjects, exhibits. To each other, they are known as mother, son, sister, friend. To themselves, they are simply what you and I are to ourselves: a self-aware, self-contained world of subjective experiences, feelings, fears, memories. Someone with the absolute certainty that his or her life is worth living.
All animal agriculture, from backyard farms to factory farms, is predicated on inflicting great physical and psychological pain on its victims before subjecting them to a violent, and untimely death.
The notion that we are entitled to decide which lives matter and which lives are disposable is at the root of all oppression in the world. What separates us from other animals is as superficial as our physical appearance. What connects us, what makes us equal, is as profound as the core reality of our shared sentience.