BE FAIR BE VEGAN
CALLING FOR AN END TO ALL ANIMAL USE
A high-profile billboard and poster campaign bringing attention to the plight of animals exploited for human gains is running in NYC's Times Square, Javits Center, and the streets of Manhattan, from August 8th to September 4th
Be Fair Be Vegan is a campaign featuring moving billboards as well as static street posters, aimed at introducing viewers to the faces and feelings of the animals we use for food, clothing, research and entertainment.
For four weeks, these provocative slideshows will be displayed in two of the most high profile billboard locations in the country (Times Square and the Javits Center), accompanied by a series of street posters inviting passers-by to consider the circumstances of the victims of the animal industry while seeing them for who they are: sentient beings who value their lives.
Animal slavery is the most widespread and socially accepted injustice of all time. Not only is the animal industry holding hostage the natural world and its inhabitants, as well as sabotaging the health of our society, its practices are a violation of the most basic rights of the individuals it enslaves.
These billions upon billions of sentient beings are considered, by today’s ‘civilized’ society, to be nothing more than chattel property, and their owners are legally entitled to subject them to many forms of barbaric cruelty in the name of profit, convenience or pleasure. As consumers, we have the power to take back control, and demand an end to the use of animals as commodities and resources. When we advocate for the widespread adoption of vegan values, we speak for the entire population of humanity’s victims – from wild animals who are hunted and exterminated to make way for the ravages of human excess, to domesticated animals who are bred and confined (whether in crates or pastures), and ultimately killed so that people can make use of the products of their misery.
The pandemic of violence in the world calls to us to reevaluate our relationship with non-human animals – who are victims of the most extreme forms of our collective violence – and to recognize that they are no more meant to be our possessions than are people with different colored skin, women, children, or any other living beings. They too, are individuals who value their lives, feel pain, fear death, and have a right to live free from oppression.
TIMES SQUARE DIGITAL BILLBOARD
During the month of August, this spectacular display, placed in one of the highest profile locations in the world, will rotate three different presentations: 'Like Us', 'Which One?', and 'Different but Equal', each comprised of 14 - 20 panels set on a 2 minute loop.
'LIKE US' — August 8 - 18
In a series of stark, beautiful, black and white photographs, ’Like Us’ and ‘Different but Equal’ offer a compelling reminder that our most fundamental human experiences — love, devotion, loss, wonder, hurt, hope — are not only not uniquely human, but are shared by the very animals whose lives and families we obliterate for a taste, a trinket, a thrill.
TIMES SQUARE, 'WHICH ONE?' — August 19 - 26
In asking the viewer to choose which of the animals portrayed in each slide should die for our non-vegan choices, this series not only connects the sanitized products we consume with the individuals who are forced to suffer and die to become those products, but also places the responsibility for our victims' plight where it belongs: with the consumer, not the producer.
TIMES SQUARE, 'DIFFERENT BUT EQUAL' — August 26 - September 4
In a series of stark, beautiful, black and white photographs,‘Different but Equal’ offer a compelling reminder that our most fundamental human experiences — love, devotion, loss, wonder, hurt, hope — are not only not uniquely human, but are shared by the very animals whose lives and families we obliterate for a taste, a trinket, a thrill.
THE DIGITAL BOARD AT JAVITS CENTER
From August 8th to the 22nd, both faces of this high profile, high visibility billboard will rotate images exposing the truth about organic dairy and "free range" eggs.
On August 22th, the content will change to display the presentation entitled 'Which One?'. In asking the viewer to choose which of the animals portrayed in each slide should die for our non-vegan choices, this series not only connects the sanitized products we consume with the individuals who are forced to suffer and die to become those products, but also places the responsibility for our victims' plight where it belongs: with the consumer, not the producer.
MANHATTAN STREET POSTERS
Placed in 200 locations in and around Manhattan, these posters aim to debunk the destructive myth that organic dairy and free range eggs are humane products.
